Editorial

Editorial

Granfondo Fenix Bra Bra Specialized: New Energy to Write the Next Chapter of a Great Story

Some events, over the years, become much more than just sporting occasions. They become part of a region's identity, showcasing its excellence, supporting its growth and building a special bond with thousands of enthusiasts. The Granfondo Bra Bra is one of these events. With its 34th edition scheduled for 2027, it represents an important chapter in the history of Italian amateur cycling, built on the passion, expertise and commitment of so many people.

It is precisely with this awareness that the new Granfondo Fenix Bra Bra Specialized 2027 project was born. A project looking to the future, with the ambition of giving the event a new boost, while remaining true to the qualities that have made it a must-attend event for so many Italian and international cyclists over the years.

Throughout my career as an event organiser, I have always believed that the success of an event depends on much more than the quality of its routes or organisational capabilities. What truly makes the difference are the people, the collaboration with the local community and the ability to create experiences that leave participants with lasting, positive memories.
It is with this spirit that we have taken on the Bra Bra challenge.

Continuity is our first priority. The new organising team does not intend to erase what has been achieved so far, but rather to build on it. We will work alongside the local organisations and partners who, over the years, have helped establish the Bra Bra as one of Italy's most popular and highly regarded granfondos. This human and professional heritage is invaluable, and we are determined to ensure that it continues to reach its full potential.

Alongside this experience, we are bringing new ideas, fresh creative energy and the expertise gained from organising cycling events in some of the most attractive locations. The result is a team capable of combining tradition and innovation, making the most of everyone's skills while sharing a common vision.
Our aim is not simply to organise a granfondo, but to create an increasingly attractive event that engages athletes, accompanying guests, families and cycling enthusiasts, generating positive benefits for the entire region.

Bra and its hills: the stars of the event.
The relaunch will start with the local area itself, its beauty and its extraordinary assets. For the 2027 edition, we are working on a new start and finish venue, in keeping with the tradition of major cycling events that have chosen Bra, including the Giro d'Italia and Gran Piemonte. This decision aims to give the city a leading role, allowing participants and their companions to experience it more closely, discover its attractions, appreciate its hospitality and soak up its unique atmosphere.

At the same time, we will introduce new routes designed to showcase the landscapes of the Langhe, Roero and Monferrato in an even more engaging way. These are extraordinary areas, recognised by UNESCO for their wine-growing and cultural heritage.
Cycling is one of the best ways to discover these places: it allows riders to appreciate the rolling hills, vineyards and charming villages along the way. We want every participant to take home not only the satisfaction of completing their chosen route, but also the memory of an authentic experience in one of the most fascinating corners of Piedmont.

A whole weekend dedicated to cycling and the local area
The Granfondo Fenix Bra Bra Specialized 2027 has another ambition: to turn the event weekend into a true celebration of sport, with a range of activities designed to embrace different ways of enjoying cycling and discovering the region.
Saturday will kick off with the Bra Baby, dedicated to the champions of tomorrow. We believe that investing in young people means making a tangible contribution to the future of our sport. They will be joined by participants in the Gravel Experience, designed for those who love exploring the Piedmontese hills along gravel roads, enjoying the thrill of discovery and a direct connection with nature.

Sunday will be dedicated to the Granfondo and Mediofondo, the races for those who want to test their fitness and embrace the sporting challenge. But it won't all be about the clock: the new Bra Bra Ride recreational cycling event is aimed at those who want to enjoy the route without the pressure of competition, focusing instead on the pleasure of riding together.
The programme will also include the Bra Bra Run, an opportunity to discover Bra and its surroundings at your own pace, whether running or walking. Because a major sporting event should appeal to different audiences, giving everyone the opportunity to feel part of the same celebration.
This variety of activities stems from a clear belief: the future of granfondos also depends on their ability to encourage wider participation, attract new enthusiasts and create an experience that goes beyond a single race.

Hospitality also means great food
There is another aspect that is particularly important to us, and it could hardly be otherwise in a region like this: food and wine.
The Langhe, Roero and Monferrato are synonymous with outstanding local produce, a rich food culture and traditions that deserve to be discovered and celebrated.

Food will therefore be an integral part of the Bra Bra experience, starting with the pasta party, which will feature local products and regional specialities.
One highlight will undoubtedly be the Salsiccia di Bra, a traditional sausage recognised as a Slow Food Presidio and a symbol of a culinary heritage deeply rooted in the city's history and identity.

We firmly believe that hospitality goes beyond the technical organisation of an event. It is also about making every participant feel welcome as a guest of the local community, giving them the opportunity to discover and appreciate what makes the destination so unique.

A fresh start, built on solid foundations and an ambitious vision
The 34th edition of the Granfondo Fenix Bra Bra Specialized will therefore mark a new chapter in an important story. We are starting again from solid foundations, drawing on a legacy built over more than three decades and driven by the determination to bring together experience, expertise and passion.

We know there is a great deal of work ahead. The routes, logistics, services and weekend programme must live up to the expectations of everyone choosing to take part. We fully embrace this responsibility and approach it with enthusiasm, knowing that results are achieved through daily commitment, listening and collaboration.
Our goal is to reaffirm the Bra Bra's position among the leading events on the Italian granfondo calendar, while further strengthening its international appeal and its connection with the local area.

The 2027 edition will not simply be another chapter in the history of the Bra Bra. It will mark a fresh start, built on continuity, innovation and the celebration of an extraordinary region.

To those who already know this event, we ask you to continue believing in its history. To those who have yet to discover it, we want to give you one more reason to join us.

We are ready to get to work. With respect for the past, enthusiasm for the present and a strong desire to build the future of the Granfondo Fenix Bra Bra Specialized together.
See you in Bra on May 15–16, 2027.
Alessandro Capella